Brand strategy

m2: inovaziun y afidabilité sön scines nöies

I un acompagné m2, leader tl'infrastrotöra feroviara, te n percurs de rebranding che â l'obietif da cunté te na manira tlera y unica süa identité. Le travert ê da valorisé le know-how tecnich, l'inovaziun y la profescionalité che fej de m2 n punt de referimënt dl setur.
Le proiet á evidenzié trëi valurs tle dl brand: inovaziun, reativité y afidabilité. Le posizionamënt nü comunichëia na dita proietada devers dl dagní, n partner strategich y visionar bun da ciafé soluziuns sigüdes, efiziëntes y inovatives por i cliënc.

Rebranding, brand strategy, brand architecture, brand design, visual identity
Visual identity

La visual identity nöia trasformëia i valurs dl brand te n lingaz coerënt y da conësce fora atira. Le logotip recorda formes architetoniches ispirades ala sënta dl'aziënda, che coliëia solidité strotorala cun prezijiun tecnologica sciöche refles dla manira da ponsé inovativa de m2.
La paleta de corusc é via y eletrica: le bröm ultramarin, corú prinzipal, evochëia profondité, forza y autorevolëza, deperpo che le contrast cun fosch y blanch trasmët energia y modernité. La tipografia chirida fora renforzëia la contemporanité y l'ester saurí da lí. I elemënc grafics vëgn diretamënter dal logotip: dala linia dla "m" nascel n pattern dinamich y lisier, deperpo che i detais ispirá al numer "2" completëia l'identité visiva, cherian n sistem coerënt, unich y tler, che trasmët solidité y inovaziun.

Rebranding, brand strategy, brand architecture, brand design, visual identity
Rebranding, brand strategy, brand architecture, brand design, visual identity
Web Design

L'identité visiva nöia ciafa deplëgn süa espresciun ince tl web design, ofrin n'esperiënza digitala che trasmët i valurs de inovaziun, afidabilité y ezelënza. Le sit é strotoré te na manira da garantí na navigaziun tlera y intuitiva, cun n'architetöra dles informaziuns scëmpla y direta. Elemënc interatifs y micro-animaziuns valorisëia i contignüs, arichin  l'esperiënza cun dinamism y emoziun, zënza mai sacrifiché la profescionalité y la  prezijiun. Le resultat cunta de m2 sciöche de n partner solid, visionar y inovatif, bun da afronté proiec complesc y da ciafé soluziuns inovatives.

Rebranding, brand strategy, brand architecture, brand design, visual identity
Rebranding, brand strategy, brand architecture, brand design, visual identity
Rebranding, brand strategy, brand architecture, brand design, visual identity
Rebranding, brand strategy, brand architecture, brand design, visual identity
Rebranding, brand strategy, brand architecture, brand design, visual identity
Rebranding, brand strategy, brand architecture, brand design, visual identity
Rebranding, brand strategy, brand architecture, brand design, visual identity
Rebranding, brand strategy, brand architecture, brand design, visual identity
Rebranding, brand strategy, brand architecture, brand design, visual identity
Rebranding, brand strategy, brand architecture, brand design, visual identity
Rebranding, brand strategy, brand architecture, brand design, visual identity
Rebranding, brand strategy, brand architecture, brand design, visual identity
Rebranding, brand strategy, brand architecture, brand design, visual identity
Rebranding, brand strategy, brand architecture, brand design, visual identity
Rebranding, brand strategy, brand architecture, brand design, visual identity
Rebranding, brand strategy, brand architecture, brand design, visual identity

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